Help accelerate PSSD awareness

The funds will be used to run targeted advertisements on social media platforms including Instagram, X (formerly Twitter), TikTok, and Facebook, as well as Google. Initially, we will distribute the budget across these platforms to assess their effectiveness, then shift allocation toward whichever channels perform best.

To ensure donations go as far as possible toward outreach, we handle our digital marketing internally rather than through an agency. We have team members with professional experience in digital marketing who lead this work.

If you have suggestions on where we should be placing ads, we welcome the input — please get in touch.

Digital marketing can be costly, but it can also be highly effective. It is estimated that there are hundreds of thousands of people living with PSSD without realizing it — many are experiencing the symptoms but have never heard the term.

Our goal is to run targeted campaigns that reach those people and help them understand what they may be going through. Raising awareness is also essential for building the broader recognition that PSSD deserves in the medical community.

We are planning to run at least two dedicated marketing campaigns in 2026. More details will be shared as these take shape.

Yes. We will share regular updates on our outreach results — including reach, impressions, and any notable outcomes from our campaigns. These updates will be posted on our website and shared with our community. We believe in being open about what is working and what we are learning as we go.

We will begin running ads once sufficient funds are available to support a meaningful campaign. We are aiming to have at least two campaigns underway in 2026.

No. Marketing and research funds are held in separate bank accounts and are never mixed. Donations made toward awareness go exclusively toward outreach and campaigns. We believe this separation is essential for accountability and donor trust.